Welcome to the fascinating Search Engines world.
Online search has been, for many years, recognized as the most widely used method of attracting qualified visitors to your Web site.
Research has confirmed that the majority of searches limit themselves to the first two result pages,
thus making it crucial to rank high in major international search engines.
There are only four important spider based search engines left: Google, Yahoo, MSN and Ask.
The rest of the search engines are getting results from either Google or Yahoo or are no longer online.
In an effort to make money, search engines have merged, acquired others or gone out of business.
The diverse world of search engines is no longer the same.
Current search engines provide better coverage and higher relevance, but offer less search results variety.
With less search engines to consider, it might seem like search engine optimization got easier.
But organic SEO is harder than ever. Four years ago, search engine marketers could delight their customers by getting them rankings on 2 or 3 search engines, even if they couldn't cover every single one.
Now, there are only three search engines to work with (Ask doesn't accept submissions).
Each of these - Google, Yahoo and MSN - is critical to a client. And almost everyone will agree - getting top results on Google is the definition of a successful SEO campaign.